Annotated
Bibliography:
Internal and External Communications |
Faust, Mark. "Three Tips for More Powerful
Presentations." The Small Business Journal.
http://tsbj.com/editorial/03061411.htm Synergy Publishing Ltd. Oct. 20, 2000.
Faust argues that speaking is a skill that is critical to
gaining credibility, persuading clients, leading a team, and making more money.
He passes on communication effectiveness tips such as facts presented while
standing in front of a group have a more
powerful affect in persuading others and building consensus than the traditional
"across the table" presentation. He explains ways to be a better
speaker through stylizing the use of eyes, hands and feet. He encourages
an organization's teams to practice on each other, observing, evaluating, and
learning from the best presenters.
Herman, Robert D. The Jossey-Bass handbook of
nonprofit leadership and management, San Francisco: Jossey-Bass, 1994.
Internal communication with the correct process of
transmitting to the correct person at the correct time and with using the
correct communication vehicle can be a very important tool or skill for a
manager within a non-profit organization. Managers need to direct the flow
of information that they direct to their superiors and workers. External
sourcing and internal communication can be used as a process to communicate and
set mission achieving strategies. If a manager can properly communicate with the
people surrounding him, he will be able to correctly transmit information that
was gathered within or outside the organization to the correct person at the
right time. This will make it easier for everyone to realize the mission and
achieve their goals efficiently.
Hesselbein, Frances. "When They Look at Us, Can They Find
Themselves?" Leader to Leader. No. 11. New York: Drucker Foundation and Jossey-Bass, Inc.,
Winter 1999.
Hesselbein points to the demographic shifts in America as the
most pressing challenge facing organizations today. How managers help
stakeholders deal with their deepest differences is greatly influenced by the
language used by an organization's management. She explains that staff
and clients will perceive demographic changes in the organization and the
community as a threat or opportunity based on the vision and language of the
management. Therefore, communicating the organization's vision of a
diverse future becomes critical to successful change. The leadership of
the organization must rework outdated policies and exclusive language to
communicate the value of their vision of diversity.
Karpinski, Richard. "At
your service: The web tackles nonprofit issues." Internetweek, Issue
690, Nov.17, 1997.
Richard Karpinski examines how community groups use the World Wide Web more prevalently
in the nonprofit sector. The Web is another communication tool to help nonprofits further
their mission and help those in need. Start up costs for creating an accurate and
detailed web site can be expensive. Once community groups are able to find funds they
can build web sites that provide information to anyone interested, thus helping the communication
process. One of the biggest hurdles for these companies is finding the funding and educating
the community on how to access the Internet. Community
networks are able to provide low cost Internet access for communities, making
them one of the largest user bases in the world. These community-oriented sites, run by
nonprofit organizations, receive funding through grants and corporate sponsors. Some examples
of funders include the Kellogg Foundation and Apple Computer. Karpinski goes on to list
a number of nonprofit organizations that are utilizing the Internet as their
major communication vehicle proving they can profit from the Internet and Web
technology with community service being their driving force.
Maddalena, Lucille A. A communications manual for
nonprofit organizations, New York: N.Y. AMOCO, c1981.
Communication programs can help run NPOs.
Without the proper communication channels, information may not be passed
on to the correct people. Programs should be established with specific methods
of communication in mind. Employees should be assigned to sourcing information
for the NPO outside of the organization and directing it to the specific person
or people to whom it should go. Information gathered inside the
organization that affects the customers of the organization should also be
distributed or communicated with the same efficiency used for external sourcing.
It is as important for board members to communicate and delegate through the
proper channels as it is for an agency manager to properly communicate to
his/her staff. Overall, sourcing your information and communicating it through
programs that are established is important. All communication programs should be
designed within the considerations of mission, effectiveness, and efficiency.
Oehler, John."Open
communications helps boards prosper." Business First, Western New York:
Vol.16, Issue 34, May 15, 2000.
In this article, John Oehler discusses the importance of open communications in managing
nonprofit organizations and the importance of having the right members serving on the board.
Boards are finding it more important to continually focus on an organization's
mission, by aligning it to the changing needs and demands. If the needs of the consumer
are not met, the community will suffer. In order to modify the mission the board must
communicate effectively with each other and the public. To remain valuable to the community,
the organization should be certain to establish formal processes to insure feedback,
self-evaluation, and an outside assessment of performance by a third party. Choosing
the proper board members to help fulfill the mission can be a real challenge. Oehler states, "A
board member must have personal integrity, be trustworthy, demonstrate ethical
behavior and always act in the best interests of the organization rather than
pursuing a personal agenda." The article lists potential questions for the board to use
in order to assess themselves on a regular basis. To remain most effective, board members
should be limited in the number of consecutive terms of service and officers should be
changed periodically. Open communication is the key to relationships within the organization
and is also important, externally, in delivering its mission through the best
available board members.
Ray, Glenn R. "The Business Reason for Respectful
Communication."
http://www.onbusiness.net/articles_html/Dr.R.GlennRay_817.html
According to Ray, communication can be nonproductive in
organizations because many people communicate differently, often
misunderstanding each other and sounding downright disrespectful. Each one of us
develops our unique verbal and nonverbal style of communicating throughout our
lives. As unique as individuals are so are communication styles. Glenn suggests
that instead of expecting others to understand us, we need to assume that we
will be misunderstood thereby work harder at understanding others and at being
understood. He goes on to recommend that we can work harder at understanding
each other by improving our listening skills.
Trivers, Andrew. "Communicate
Right: An Editorial Interview." Fund Raising Management, Vol.30 Issue
11, Jan 2000.
This article included a detailed interview of the author,
Andrew Trivers, by an editor of "Fund Raising Management." George Reis.
The article stresses the importance of good communication in nonprofit
organizations whether it is by meetings, notes, telephone, email or web sites.
Effective communication is the backbone of an organization so that ideas
and information can be transferred and understood properly.
The communication vehicle should be available to all members or those to
whom the information pertains. Communication
is important for fund raising, training of volunteers and the overall activities
the organization takes part in to achieve its mission. Another huge topic that is often
communicated is budget information. Budget issues require continual attention so that the
goals of the organization can be matched with available funds. Therefore, it is imperative
that members have developed good communication skills and techniques to deliver their
messages and remain focused on the goals of the organization.
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